How The Services Of A Hair Salon Have Evolved

By Marci Glover


From the earliest times people, both men and women took great trouble about their appearance. Indeed, the worldwide beauty industry is a giant, generating billions of dollars every year. People are willing to spend money on themselves. Some forms of intervention, such as plastic surgery can be prohibitively expensive but most people can still afford at least an occasional visit to a hair salon for some pampering and personal attention.

In the past men and women patronized different types of establishments. Women went to salons and men frequented barbers. This is no longer the case and unisex establishment such as those commonly found in Nashville TN is now the norm. In fact, men has become just as conscious about maintaining a specific style and hairdressers will testify that teenage boys are extremely particular about their appearance. Most men also now pay much closer attention to the care products that they use.

Modern establishments now offer much more than a new hairstyle or a cut. They have diversified and offer a wide variety of beauty treatments. Many offer tanning beds and massages. Most offer nail care regimes and in many instances they can even administer botox treatment. In addition, they routinely stock a selection of personal care products and cosmetics and they even employ specially trained consultants that can help their clients to look their very best at all times.

There are good reasons why so many people look forward to and immensely enjoy their regular visits to their favorite parlors. They feel good to be the center of attention and they see the session as a reward to themselves. Psychologists agree that anyone that feels good about his or her looks is also more likely to exude confidence and to develop a healthy self image.

Another reason why so many people flock to parlors is because modern society places a high premium on the physical appearance of people. Those who do not look well or dress well are at a disadvantage to those who do. Paying for grooming sessions and good quality products is therefore often seen as an investment towards success at the work place and acceptance in social circles.

Those days when clients paged through aged fashion magazines to choose a new style are long gone. Parlors now use sophisticated computer technology to help their clients choose the style that will suit them best. Clients can view a variety of computer generated images of themselves sporting different styles. Technology is even used to analyze skin type in order to select the most suitable skin care products and cosmetics.

Many clients develop a personal relationship with their stylists. They share their victories, their sorrows and their ambitions whilst being tended to. In a certain sense, they treat their stylists as therapists. In many cases, clients will travel out of their way because they want to be treated by a specific stylist and when that stylist move to another parlor they will follow.

Beauty and grooming is big business, no doubt about it. People will pay to look good and it is only natural that establishments catering for that need will flourish. Looking good is equated with feeling good and it may be argued that anyone has the right to feel good about himself or herself.




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