How Does The Brazilian Keratin Treatment Work

By Tammie Caldwell


So, people like to have their hair straight. It is a big business and many salons offer a host of treatments to achieve just this. Those with straight hair want it to be wavy or permed. Those with kinky and wavy hair want it to be straight. Perhaps a Brazilian keratin treatment is the answer. After all, thousands swear by it. Many more use it on a regular basis.

Over the ages, hair styles have changed. One thing remained constant, however. People want to be fashionable. Hair and hair styles have always been part of the fashion of the day. And yes, to this very day people are willing to spend money on sporting the latest style. Getting your hair strait may cost a lot, but it is worth it if it will render a person fashionable.

Keratin is a protein that covers the hair. Proponents of this treatment says that it will not only straighten the hair, but also leave it soft, nourished and shiny. By applying a compound rich in this substance, they say, the hair will not only be straightened but also nourished. There are numerous websites advocating this method and people from all over the world flock towards it.

Despite criticism, those who believe in this treatment defend it ferociously. They like the idea that their hair looks the way they want it to look. They like the idea that they are able to change their hair the way they want to. If there is a negative side to the treatment they do not want to know about it. Results count, do they not.

Of course, there are those that says that this treatment is detrimental to the health of the those using this treatment. They say that the treatment not only damages the hair but that it also causes long term negative effects. They say that the hair is left undernourished and that it will suffer broken ends, brittleness and that it will be prone to break.

But of course there are those that swear by the treatment. They argue that there is no conclusive evidence that the treatment is harmful. They cite the testimonies of many men and women who experienced wonderful results. They will most certainly not pay attention to negative reports. Perhaps they do not want to. They think that it is a reliable way to gain beauty.

But in the end it does not really matter. People will do what they want to do. If they want to go for this type of treatment they will do so. The results are known. People want soft hair, straight hair and healthy hair. And so they should. But is it worth the sacrifice of offering your health at all.

One thing remains certain. Women will always want their hair to be the way fashion dictates. They will straighten it or wave it, depending in the moods of the current fashion. And it is not only women that adhere to the dictates of fashion. Increasingly, men are also prone to fashion prescriptions. And of course there is nothing wrong with that.




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